韩晓凤：商务英语书面沟通——写赢职场

【Course Background】

According to aMcKinsey study of the average employee in the US, one spends at least 30% ofworkhours reading and responding to emails. Situation is similar in China,especially in foreign companies and transnational companies.

Even in the eraof social media and apps, emails are by far the most common method ofcommunication in business for a wide range of purposes. Email is evolving withthe time, it is becoming a searchable archive, a manager’s accountability source, and a document courier.

However,employees rarely receive systematic training in business writing, specificallyemail writing. Therefore, we often send and receive bad emails thatconsequently result in even more emails because of miscommunication.

It is necessaryto learn how to write emails concisely, logically, persuasively, effectively,which connects with the readers and solves problems at work.

根据麦肯锡一项调查表明，美国企业员工平均有30%的工作时间都在回复邮件。在中国，情况也是相似，特别是在外企和跨国公司。

在社交媒体的时代，邮件仍然是商务沟通中使用最为普遍的沟通方式，其所涉及的内容也极为广泛。随着时代的变化，邮件的功能也更新迭代，成为可搜索的档案、职业经理人的问责证据、文件传递的载体。

然而，很多公司的员工都没接受过系统的商务写作培训，尤其是邮件写作。因此，我们常常发出或收到糟糕的邮件，往往造成沟通不畅。如此往复，恶性循环。

因此，学会如何高效地写出言简意赅、逻辑详实、极具说服力的邮件，既提升职场人际关系，又解决工作中的问题，就显得尤为必要了。

The aim of this course is to ensure your email will beread and acted on after you receive the training. Therefore, it is not onlyoffering a number of useful linguistic knowledges to enhance your writingskills, but also covering how to have a two-way communication at the workplacevia email.

The course emphasizes the problem-solving mindset thatevery single email is written to solve problems. It is important for the senderto analyze the existing information from 3 perspectives, “Tone, Content and Logic”. To think before write, you will be able to write emotionalcomfortable, logical and convincing emails.

In the context of globalization, business writing inEnglish is one kind of cross-cultural communications. The course looks into thecultural and linguistic differences in different scenarios, especially whenhandling sensitive issues. After taking this course, Chinglish will no longerbe your worries. Write to win will become a reality.  

本课程的目标是让你的邮件能被收件人及时地阅读并付诸行动。因此，课程不仅涵盖了诸多实用的英语表达及写作技巧，并将教授如何通过邮件实现职场的双向沟通。

课程强调以解决问题为导向的思维出发，邮件撰写者应三思而后落笔，从“语气、内容、逻辑”三个维度分析既有信息，继而写出令人情绪舒适、有逻辑性、极具说服力的邮件。

在全球化的语境之下，商务英语写作是跨文化交流的一种方式。本课程将探讨不同情境之下的中西文化语言差异，特别是处理敏感事件的文化语言差异。在完成本课程的学习之后，中式英语将不再是你的困扰，写赢职场也将成为现实。